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ART DIRECTION & CATALOG & SOCIAL MEDIA

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INSPIRATION

MICA Thesis projects

WORK TOOL

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WORK DATE

2023

THEME COLOR

DELIVERABLE

Logo . Branding System . Social Media .
Editorial (Catalog) . Website . Stationary

PROJECT OVERVIEW

 

“Celestial Systems” showcases remarkable senior thesis works of the MICA GD Class of 2023. In this project, as a composing team, we figured out a branding system, logo, publication and digital materials, and actual exhibition displays. The core concept of this exhibition was the celestial. By giving each student an individual constellation, based on the rule and grid system we created, we connected students in one mate and at the same time, respected each student's characteristics and style. 

 

In this project, I mainly focused on developing catalogs and Instagram posts. I designed the cover and general structure of the catalog. And I took care of the GD department's official Instagram account for this event. 

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